Homemakers Vendor Guide
Standards contained in this document go into effect upon supplier acceptance
Overview
This document outlines the standards for Vendors conducting business with Homemakers. It supplements and supports the Vendor Guide and defines the operational requirements, responsibilities, and performance expectations for all Vendors.
Vendor Requirements
All Vendors are expected to maintain compliance with all local, state, and federal regulations. Vendors must adhere to Homemakers’ standards regarding product safety and accurate product representation. All required documentation, including W-9s, insurance certificates, and tax exemption certificates (where applicable), must be submitted and kept current. Vendors must stay informed of Homemakers’ updates by viewing our Vendor Portal Resource Library updates section.
Vendors must provide all necessary onboarding documentation and business information in our Vendor Intake Form prior to creating product SKUs in our Vendor Portal SKU Creation Tool and/or their Mirakl account creation.
Third Party Ecommerce Platform Solution
All dropship orders will flow through Mirakl, Homemakers’ designated direct ship network. Following vendor account creation within Mirakl, Vendors must keep their account up to date in order to prevent suspension.
Vendors must monitor their seller accounts, including quality control metrics visible on the dashboard.
1. Product Information
When creating a new product in Homemakers’ Vendor Portal and/or Mirakl all vendors are required to upload complete product specifications, warranty documentation, and assembly instructions. These materials ensure accurate product representation, streamline customer support, and help maintain a consistent and reliable shopping experience across our platform.
Vendors are responsible for providing accurate and complete product data, including images, descriptions, specifications, unique product codes (UPC), and dimensions.
Training resources must be available for Homemakers’ sales, ecommerce and customer service teams to properly inform customers of details, troubleshoot issues and maintain a low return rate. Additional materials to be provided upon new product launches and feature updates.
Product Copy Guidelines for Vendors (Click Here to View)
Product Title Requirements
Format –
[Brand] [Size if applicable] [Product Name & Type] with [Key Feature] - [Color]
Examples:
Dimension Guidelines
General dimensions: List as height × width × depth (e.g., 72” × 72” × 94”)
Length specifications: Use either [number]-inch format (e.g., 94-inch) or [width] × [length] format (e.g., 8” × 10”)
Color Specifications
Use your specific swatch color name at the end of a title, after an en dash (i.e., "Oakmont Sectional – Forest Green" instead of "Oakmont Sectional – Green")
Indicate multiple colors with a slash (e.g., "Peach/Yellow")
Include
Exclude
Promotional language
SKU numbers
Pricing information
Parent/Child SKU Titling
Each product must have a unique title. For products with variations:
Parent SKU: Main product title without variation details (e.g., color)
Example: "Modern Upholstered Dining Chair"
Child SKUs: Include the specific variation detail (color, size, configuration)
Example: "Modern Upholstered Dining Chair - Navy Blue"
Example: "Modern Upholstered Dining Chair - Charcoal Gray"
Example: "Sealy Posturepedic Queen Mattress"
Example: "Sealy Posturepedic King Mattress"
Write at least 3 sentences that bring the product to life with descriptive storytelling. Help customers envision the product in their home by highlighting:
Key features and benefits
Materials (fabric type, wood finish, etc.)
Hidden or unique features
Included accessories
Notable details
Style Guidelines
Tone: Professional, customer-focused, benefit-driven and warm
Approach: Tell a story that helps customers imagine the product in their space
Avoid: All caps, excessive punctuation, unsubstantiated claims, health claims
Additional Requirements
Include care instructions when applicable
Kids & Baby products: List all relevant certifications
Highlight any product awards
Include power specifications when applicable
Formatting
Bullet Points: Designate bullet points by line breaks only (do not use symbols or special characters)
Content to include:
Key features and benefits
Special features or unique selling points
Product warnings (if applicable)
Notable specifications
Provide accurate, specific product data that helps customers make informed purchasing decisions.
Example 1:
Title: Hampton Twin Loft Bed with Stairs and Desk - White
Description: The Elements International Hampton White Twin Loft Bed with Stairs and Desk is a smart combination of sleep, storage, and study space designed to maximize any child’s bedroom. Built from solid and engineered wood with a grained oak veneer, this loft bed is finished in a crisp white color that adds a clean and versatile look. Safety comes first with top-bunk guardrails and a staircase that doubles as storage, featuring built-in drawers to help keep essentials organized. A convenient desk with integrated speakers creates a modern workspace, while dovetailed drawers offer additional durability and storage. With 13 roll-out slats included, there’s no need for a box spring, making this loft bed a practical and stylish all-in-one solution for growing kids.
Example 2:
Title: Armitage Leather Power Chair and a Half – Cognac
Description:
2. Inventory Updates
Homemakers requires 30-day advance notice of any discontinued product. All purchase order line items canceled due to non-communicated discontinued or out of stock merchandise will be subject to vendor chargebacks. If unable to even out current inventory, Homemakers will charge for loss of cost.
If product catalogs are sent with price errors, the vendor will be responsible for fulfilling the stated price and supporting Homemakers’ expected margins. As soon as Homemakers is made aware of an error, no further purchases will be allowed for the item(s) until information is corrected.
No items will be reflected on our website or present on our floor until all aspects of onboarding are in alignment with expectations. Homemakers also reserves the right to remove any or all items from the website if inventory has not been updated.
Mirakl Inventory Management
Inventory levels must be updated at a minimum of once per business day. Backordered or discontinued items must be communicated promptly to Homemakers. All Vendors with dropship, D2C items will be required to provide timely updates to inventory levels, pricing, and discontinuations, via the Mirakl platform.
Any purchase order line items canceled due to non-communicated discontinued or out of stock merchandise will cause a vendor to be subject to suspension.
If any inventory feeds are sent with price errors, the Vendor will be responsible to fulfill the stated price and support Homemakers’ expected margins. As soon as Homemakers is made aware of an error, no further purchases will be allowed for the item(s) until information is corrected.
No items will be reflected on our website until all aspects of onboarding are in alignment with expectations. Homemakers also reserves the right to remove any or all items from the website if inventory updates have not been sent for more than 24 hours.
3. Order Fulfillment
PO Transactions:
EDI will be utilized for PO communication. Homemakers will reach out to get set up; alternatives may potentially be discussed, as EDI is standard for our business.
850 – Purchase Order (PO):
All POs are sent with a Ready Date. This is the date Homemakers expects items to be ready for pickup by our carrier or ready to be shipped by the vendor.
Note each individual item and their specific line numbers on the PO. The line numbers must be maintained throughout the 855 and 856 processes.
Additional information will be noted in the comments field. Examples include sale period, floor model discounts, etc…
855 – Purchase Order Acknowledgement (ACK):
Initial ACKs must be received within 72 hours.
If not acknowledged within 72 hours, Homemakers will assume there was an issue with transmission and reach out to verify receipt of PO.
All PO ACKs must include accurate ready dates that align with the intended ready date specified on the PO.
Ready dates may not be revised to an earlier date without approval from Homemakers’ buying team.
Ready Date updates should be provided only if the item is expected to arrive later than the original ready date. No date update is required if items remain on schedule to meet the requested ready date.
For vendors that ship products, we require a ship date in lieu of a ready date.
ACKs must include updates and/or discrepancies related to cost, model #, description, fabric, finish or PO quantity.
For any item on the PO that is discontinued or no longer available, the quantity must be reduced to zero followed by a subsequent 855 and additionally communicated via email to Orders@homemakers.com.
Subsequent 855s are expected for any known changes to all POs within 24 hours of the change.
Any PO change is subject to approval by Homemakers’ buying team.
856 – Advance Ship Notice/Manifest (ASN):
Homemakers requires the ASN to be sent as a combined load and not sent per PO. If the manifest contains multiple POs, there should be one ASN sent that contains all the POs included.
The line quantity sent may be lower but cannot be higher than the original 850.
ASNs should be received at least 24 hours prior to the trailer’s arrival at the Homemakers receiving docks. Any trailer arriving prior to an ASN being received may be subject to delay while paperwork is processed and/or a vendor chargeback.
Incorrect shipments/overages and any deviation in a shipment from a PO is subject to a vendor chargeback or a cost realignment.
All price lists are subject to approval by the Homemakers’ buying team. Price changes to stock merchandise will need to be submitted via the Vendor Cost Change form. We require 60-day advance written notice of any cost increases prior to their effective date. An updated excel cost book must be provided within 2 weeks of any pricing or product changes.
Pricing changes and tariff increases will not be applicable to products already on purchase orders.
Mirakl Order Acceptance
All orders must be accepted within five business days of order placement. All orders must be processed and shipped within the agreed service level range of two business days as best practice up to ten business days maximum after the order has been received. Customer orders must be delivered with all items unless otherwise authorized by Homemakers. Any delay or exception must be reported and communicated immediately.
4. Shipping Requirements (Click Here to View)
Inventory Product Shipping
All products must be fully packaged. For upholstery vendors, protective packaging that fully covers the underside of the sofa, including the legs and dust cover is highly preferred to ensure product is fully protected.
All plastic and metal floor glides must be removed to prevent damage to customer floors.
A detailed list of all accessory pillows included with each piece must be provided, including:
The list placed under the seat cushion when applicable.
Clear identification of whether pillows are packaged with the piece or separately.
Clear identification of whether table leaves are boxed separately or which pieces they are boxed with.
Tagging
All pieces must be labeled with the Homemakers SKU number.
For flat boxes, labels must be applied to the correct sides of the box, placed on both of the longest sides.
Case Goods Tags
Upholstery Tags