Product information for creating a SKU
Watch the SKU Creation Tool tutorial below:
How to use SKU Creation Tool
When creating a new product in Homemakers’ Vendor Portal, all vendors are required to upload complete product specifications, warranty documentation, and assembly instructions. These materials ensure accurate product representation, streamline customer support, and help maintain a consistent and reliable shopping experience across our platform.
Vendors are responsible for providing accurate and complete product data, including images, descriptions, specifications, unique product codes (UPC), and dimensions.
Training resources must be available for Homemakers’ sales, ecommerce and customer service teams to properly inform customers of details, troubleshoot issues and maintain a low return rate. Additional materials to be provided upon new product launches and feature updates.
Product Copy Guidelines for Vendors
Dimension Guidelines
Vendor must supply individual dimensions for all items, including cases where multiple items are packaged together (e.g., chair and table in one box). Both boxed and assembled dimensions are required.
When listing multiple item dimensions please list as follows: height × width × depth (e.g., 72” × 72” × 94”)
Weight (lbs.)
Color Specifications
Use your specific swatch color name when asked for finish or color (i.e., "Forest Green" instead of "Green")
Indicate multiple colors with a slash (e.g., "Peach/Yellow")
Include
Distinguishing features
Which box contains hardware, slats or other materials
How many pillows are included
Exclude
Promotional language
SKU numbers
Pricing information
Product Description Requirements
Write at least 3 sentences that bring the product to life with descriptive storytelling. Help customers envision the product in their home by highlighting:
Key features and benefits
Materials (fabric type, wood finish, etc.)
Hidden or unique features
Included accessories
Notable details
Style Guidelines
Tone: Professional, customer-focused, benefit-driven and warm
Approach: Tell a story that helps customers imagine the product in their space
Avoid: All caps, excessive punctuation, unsubstantiated claims, health claims
Additional Requirements
Include care instructions when applicable
Kids & Baby products: List all relevant certifications
Highlight any product awards
Include power specifications when applicable
Bullet Points
Formatting: Designate bullet points by line breaks only (do not use symbols or special characters, [Example: !%*]).
Content to Include
Key features and benefits
Special features or unique selling points
Product warnings (if applicable)
Notable specifications
Provide accurate, specific product data that helps customers make informed purchasing decisions.
Example 1:
Title: Hampton Twin Loft Bed with Stairs and Desk - White
Description: The Elements International Hampton White Twin Loft Bed with Stairs and Desk is a smart combination of sleep, storage, and study space designed to maximize any child’s bedroom. Built from solid and engineered wood with a grained oak veneer, this loft bed is finished in a crisp white color that adds a clean and versatile look. Safety comes first with top-bunk guardrails and a staircase that doubles as storage, featuring built-in drawers to help keep essentials organized. A convenient desk with integrated speakers creates a modern workspace, while dovetailed drawers offer additional durability and storage. With 13 roll-out slats included, there’s no need for a box spring, making this loft bed a practical and stylish all-in-one solution for growing kids.
Example 2:
Title: Armitage Leather Power Chair and a Half – Cognac
Description:
Crisp, classic form with the latest reclining functionality
Tall foam box-border back cushions provide luxurious comfort with a clean, sophisticated look
Tailored faux box-border seat and footrest offer state-of-the-art support
Gently sloping track arms
Decorative wood legs keep reclining capabilities a secret
New zero gravity reclining mechanism features fully horizontal cradling support of the entire body
Power-tilt headrests provide customizable support for your head and neck
Recline both the left and right seats with the touch of a button
Easily adjust backs, leg rests and headrests with the inside-mounted 2-button control panels
Built-in USB ports power your smartphones or tablets
Double-picked blown fiber fill for improved cushion loft and shape retention
High grade foam seat cushions maintain their comfort and appearance
Premium grade fabrics and leathers tested to resist wear and fading
Plugs into an AC outlet or upgrade to optional battery pack to move anywhere
Click here to view Vendor Photography Requirements Guide